Vision Expo East 2011 was another vehicle of expansion for Gilbert Displays as it gladly welcomed Vision Service Plan—the parent company of Marchon Eyewear—as one of its newest clients. VSP’s modern, fashion conscious brand image provided both VSP and Gilbert with a great opportunity to employ Gilbert Displays’ newly researched flexible LED tile technology.
The LED tiles—similar to those used on Marchon’s breathtaking custom video arc—wrapped around the VSP exhibit’s backwall and reception desk to project the company’s marketing messages and logo to attendees all over the show floor. The combination of these unique LED screens with the clean and airy look of VSP’s exhibit produced a visual effect that attracted show attendees from all corners of the Javits Center.
