Gilbert Goes Green

Here at Gilbert, we are strong advocates for the betterment of our planet, and take our role in this cause very seriously. Whether it is our sustainable resources, our environmentally friendly technology, or the education we provide for our team members, we are proud to say that Gilbert continues to GO GREEN!

The RRR policy, or reduce, reuse and recycle, is at the very core of what helps us in becoming a more sustainable company. By recycling our materials like metal scraps, plexi glass, and cardboard packaging, we have eliminated approximately 85% of our manufacturing waste! This is extremely important as this lowers our need for landfills, reducing harmful gases in the air. In addition to reducing our waste, we also make it a priority to use ecofriendly materials in our manufacturing. For example, all of our Formica laminate comes from contractors who fulfill all of the FSC regulations. We are also committed to using formaldehyde free wood and adhesives that give off less VOC emissions, or toxic gases! In addition, we are big enthusiasts and users of Light Emitting Diode, or L.E.D., illumination. With its crisp effects and small physical footprint, it leads against its competitors with its energy efficiency.

We’ve taken action to made our building itself greener. To heat our facilities, which total 200,000 sq. ft., we use natural gas, as opposed to oil – natural gas gives off about 30% less carbon dioxide, 64% fewer nitrogen oxides, and no sulfur dioxide or mercury. We also reuse our ink and toner cartridges, recycle our electronic devices, and always purchase partially reused printer and copier paper. In addition, we have implemented a policy that our office will be cleaned solely with all natural, chemical free, and sustainably made and packaged products that smell great!

We’re not only committing ourselves to green action, we are dedicated to green education as well. We support team members to become well-versed in the LEED and USGBC construction standards. In turn, those individuals inform the rest of the staff in the hopes of reducing the impact of our work on the environment. Keep calm and green on!

Posted in Archives

Gilbert Family on Display: A Day with Dean

Hello readers!  My name is Emily, and I have been working with the Marketing Department as their summer intern.  The Gilbert family has been incredibly welcoming throughout my first few weeks!  It’s been so wonderful getting to know everybody and I want to share my experience.  Every other Monday, I will release a new story from the “Gilbert Family on Display” series, highlighting a different team member each time.

To kick off the series, I’d like to start off with Dean Lambros, as he was one of the first people I was introduced to and served as a friendly face from the very beginning!  Dean is the Graphics Manager here at Gilbert and has been working here for almost 11 years.  When he first started he said, “It was humbling!  This building is intimidating, and the projects are intense.” Dean started off doing vinyl work with some knowledge of Photoshop.  He quickly moved on to become a graphic specialist, doing production, for four years before being offered his manager position.  Dean’s often said that being at Gilbert was the best education he could have ever received.

“I’ve learned more here than I ever would’ve at college and they gave me a career…something when I was younger I never thought I’d have.”

He is extremely dedicated and proves to be immensely passionate about not just the production of his work, but the quality of any project he works on.  Dean talked of the high standard set by Gilbert Displays and the employees’ unwillingness to break that standard.  He said, “Never, ever accept mediocrity. Never settle for less.”  He also discussed that the most rewarding part about his position and working at Gilbert is the sense of accomplishment.  When asked about the most rewarding part about being a member of the Gilbert team, he responded, “The friendships.  I’ve made some really good friends in this place. A lot of the people in this place have been there for me.  I lost my father while working here, and received so much support from my Gilbert family.  I’ve been through a lot and they’re always there for me.”

Dean is one of the many incredible employees we have here at Gilbert.  When asked what he would like our clients to know, as we are celebrating our 30-year anniversary, he responded:

“I would want them to know that at the core of the company is a personal investment in the well-being of our clients.  We genuinely care about the projects we work on. I’m proud to say I’m part of the Gilbert team.  We do amazing work!  There are some pretty amazing people here.  Not only do we work on top-notch products for top-notch clients, but we do it with a top notch-team.”

Posted in Archives

Gilbert Serves Up Custom Culinary Environment for Tanger Outlets’ Taste & Style Event

_4JR4541In spring 2013, Tanger Outlets approached Gilbert to create a professional and polished culinary environment for their Taste & Style event starring Celebrity Chef Curtis Stone. Gilbert has worked with Tanger many times prior, however this time, Gilbert had only 10 days to make the live event a savory success.

Since the Taste & Style event paid homage to both food and fashion, Gilbert created a set and backdrop that satiated both palettes. Gilbert designed and composed a casual kitchen stage similar to a television cooking set for celebrity chef, author and television personality, Curtis Stone. Black fabrics and linens were used throughout the kitchen set not only as a classic style element but also as a strategic measure to make everything in the foreground, including Chef Stone, vibrantly pop. Food and appliances alike were both functional and fashionable and were utilized for both dinner and décor.

For the flawless execution of live cooking demonstrations by both Chef Stone and national kitchenware and gourmet foods retailer Le Gourmet Chef, Gilbert’s live events team collaborated with a local executive chef who offered his extensive food and kitchen knowledge. Together they prepped food backstage, prepared and arranged Chef Stone’s demonstration ingredients and aesthetically selected and logically arranged colorful kitchen appliances. Gilbert’s event services team also set up the A/V and lighting, provided electrical equipment such as overhead cameras and television monitors and procured the talents of event host MC ECHO, NYC’s DJ Gio and a professional photographer and videographer to capture it all.

_4JR4682

Despite the limited time constraints, Gilbert’s event production efforts made for an extremely rewarding experience for hundreds of entertained attendees, Tanger Outlets and for special guest Chef Curtis Stone. Tanger received rave reviews from its corporate office and gave a rave review to Gilbert for a job exceptionally well done. Chef Stone and his assistant commented that in the year they’ve been on this tour, they’ve never experienced such “perfect execution.” Gilbert Displays has produced multiple events for Tanger Outlets, and the success of each one, including the Taste & Style event, only further solidifies the highly successful and convivial relationship.

Posted in Recent Posts

Gilbert Displays Announces New Environmental Green Team

Gilbert Displays has announced the assembly of its new “Green Team” as part of the company’s ongoing efforts to expand its eco-conscious practices. The Green Team, spearheaded by creative staff members Mathew Ballen and Brittany Harold is a cross-functional, self-directed group of dedicated employee volunteers who are passionate about finding creative new ways for Gilbert to actively work toward reducing its overall environmental impact.

green-image

In a statement about the new eco-friendly initiative, Mr. Ballen commented, “Our decision to form the Gilbert Green Team was pretty simple really. All of us at Gilbert are tremendously passionate about helping the environment and offsetting our carbon footprints the best we can. We feel each one of us has a responsibility to keep our environment clean and sustainable for future generations, and businesses are no exception. We see this as the beginning of a major change toward a much greener future, and everyone at Gilbert is excited to see what we can do.”

Gilbert Displays has implemented green behavior into the culture of its office for the past decade. From an open concept office that utilizes natural light to material recycling on the production floor, Gilbert has made consistent ecological efforts toward leaving a low energy footprint. The Green Team strives to continue Gilbert’s eco-friendly efforts and to find even more ways to support sustainable living in the workplace. Monthly brainstorm sessions are currently being held, and exciting new initiatives are already under evaluation for future implementation. Stay tuned!

For a more detailed list of Gilbert Displays’ current green initiatives, visit www.gilbertdisplays.com/green/.

Posted in Recent Posts

There’s No Place Like Gilbert: A Copywriter’s View of a Gilbert Trade Show Exhibition Installation

We’re Not in Kansas Anymore                                                                                                 If I had my dog Autumn with me while walking through the Javits Center during the Vision Expo East installation, I would have looked at her and said, “I’ve a feeling we’re not in Kansas any more.”

But I knew I wasn’t in Kansas. I knew exactly where I was, yet still couldn’t find my way, as the entire arena was overflowing with construction materials. I found myself squeezing in between shipping cases, dodging moving forklifts and trying to stay out of everyone’s way as I wandered about observing what seemed to be controlled chaos.

VEE-1_DSC_4109

An Industrial Exoskeleton                                                                                                   There was an endless sea of details that seemed impossible to complete, or so I thought. But to my surprise, progress was being made at a rapid pace. Just a few minutes ago, this was just a bunch of crates and cables, and now it’s an industrial exoskeleton of sorts. Each lap I traveled from the main rooms to the basement and back showed more evolution than just moments prior.

Now my house didn’t get swept up in a tornado and just land there. I was there for a reason – to observe an intricate process. As the copywriter for Gilbert Displays, and as I’m sure any writer would agree, I know how invaluable experiences are…and this was a good one, as I had absolutely no clue what to expect in a trade show exhibition installation. And honestly, I wouldn’t have believed half of what transpired had I not seen it with my own eyes.

A Strangely Beautiful Metropolis                                                                                       Yet in all the commotion of setup, my mentor, the great and powerful Lead Supervisor Ruben, whom I was shadowing, was oddly collected. Armed with a walkie-talkie in one hand and cell phone in the other, he calmly drifted from one area to the next checking on progress, answering questions and assessing situations. He walked with purposeful determination, and I stumbled and lagged behind him, distracted by everything. It was clear why I was following him and not the other way around. He was making it happen. With every direction he gave and every call he made, structures that Gilbert had designed and built were extracted from their cases and erected like skyscrapers. Exhibits were appearing out of thin air, and many were as big as houses.

Three days later, the unimaginable became a reality. The once empty lot became a buzzing metropolis, and it was strangely beautiful. It was almost like seeing NYC’s Times Square for the first time – lights, colors, and an atmospheric energy that was exciting and inspiring. The transformation was truly amazing. I had stepped out of black and white and entered a Technicolor land.

Reuben_1

There’s No Place Like Gilbert                                                                                                    I discovered first hand that the team at Gilbert Displays is extraordinary. What they were able to do in such a limited amount of time was nothing short of astonishing. It was clear that they’d been doing this forever and that they’d mastered the craft. With Gilbert’s exhibits taking up the majority of the main floor, as well as being scattered throughout the rest of the center, it was as though they’d built a small world…and they did.

I must admit: the trade show installation and exhibition process was much more than I thought it would be. I’ve been with Gilbert for less than a year, and I was truly impressed. I knew what they were capable of, but seeing it for myself made it all real. I felt proud to be a part of such artistry and expertise. A million intricate details flawlessly came together, making for another successful Vision Expo East. It was a good feeling. And as I made my last lap around the Javits Center and headed toward the exit, I shook my head in wonder and thought to myself, “There’s no place like Gilbert.”

VEE-3_edit

Tina Pellicone, Copywriter, Gilbert Displays

Posted in Recent Posts

Gilbert Creates Vibrant Custom Exhibit for Catherine Malandrino Clothing Line Launch

Premiering at the MAGIC expo in Las Vegas, fashion designer Catherine Malandrino needed a trade show exhibit for the launch of her new diffusion brand “Catherine.” Malandrino representatives approached Gilbert Displays to design and build a custom exhibit that reflected the playful new fashion line, which targets the young, ultra-feminine workingwoman, while still encompassing the elegance of Catherine Malandrino’s more exclusive brands.

To create Catherine Malandrino’s modest yet striking 20×20 custom exhibit, Gilbert’s designers found inspiration in all three of Malandrino’s fashion brands: the contemporary Catherine Malandrino line, the runway line Malandrino and the latest misses diffusion line Catherine. While the brands are distinctly different, they all share a timeless approach to fashion.

MAGICWWD2013-4677_edit_small

For a refined and polished look, Gilbert chose white gloss laminate panels for the exhibit walls. Not only is white a classic fashion staple, it also creates the illusion of space and eliminates distractions, allowing the colorful clothing to pop off the racks. To channel visitors’ inner girl, Gilbert’s team painted several accent panels in Barbie® pink, which did much more than pop off the white walls – they practically exploded with spirited enthusiasm. To further emphasize the youthful, animated visuals, Gilbert’s graphics team produced multiple laser-cut acrylic brand logos, which were then handed off to the finishing department to be painted Malandrino’s signature citrine. The fun and flirty color combination was in perfect agreement with the cosmopolitan clothing line, and the uncomplicated color palate was not only indicative of Catherine Malandrino’s brands, it also helped the space look illusively large. Lastly, because no fashion exhibit would be complete without models, Gilbert created several white gloss, square platforms to support mannequins that showed off Catherine’s chic fashions.

Gilbert Displays’ custom Catherine exhibit was a fun and sophisticated manifestation of Catherine Malandrino’s new fashion brand. Through targeted design choices, Gilbert was able to evoke a classy yet spirited atmosphere, which was apparent by the diverse visitors it drew. Impossible to miss despite its modest size, the Catherine exhibit commanded attention and attracted several leading fashion media outlets including fashion magazine royalty “InStyle.” Representatives from the Catherine brand were thrilled with their new exhibit and went as far as referring to it as “perfection.” Shannon Bouthillette, President of Sales, CATHERINE MALANDRINO stated, “Gilbert is so passionate about what they do. They make sure everything is timely, perfect and that all parties are happy. As always, I love working with Gilbert Displays!”

Like a classic string of pearls, Gilbert’s Catherine exhibit symbolized the simplicity and timelessness of a must-have fashion item that is always in style.

Posted in Recent Posts

Gilbert Creates Versatile and Unique Custom Exhibit for Parkell, Inc.

Gilbert Displays was tasked with creating a contemporary custom exhibit for the U.S.’ leading manufacturer of economical dental electronics Parkell, Inc. Parkell needed a booth that looked high-end and unique, provided several functions for product demonstration and could be reconfigured into various shapes and sizes for multi-expo exhibiting.

To successfully fulfill Parkell’s multiple needs, Gilbert’s teams collaborated to ensure that design and engineering were equally considered throughout every step of the process. To create an upscale look that was visibly distinguishable from the white and blue palate that medical companies traditionally default to, Gilbert utilized sleek matte laminates in black and a finished charcoal wood grain. These materials provided a canvas that was stylish and unique, reflected light beautifully and that was particularly effective at maintaining a clean finish. To illuminate the exhibit, Gilbert’s team strategically placed florescent lighting, which emphatically cast glows and shadows that created a soft radiance throughout the entire exhibit.

Parkell_TP

Gilbert also cleverly accommodated Parkell’s special needs for product demonstration areas and exhibit versatility. For Parkell to conduct live product demonstrations, Gilbert constructed recess kicks in the showcases to conceal the foot pedals that operated the dental equipment. Gilbert also created unique black laminate presentation areas on the tops of the showcases where merchandise could be displayed neatly without obstructing visibility into the showcases. To allow for versatility in the exhibit’s size and shape, Gilbert built the booth in five separate interchangeable sections. Four of the panels contained large embedded light boxes with vibrant graphic inserts, and the center panel displayed a 50” television for client marketing. This resourceful design gave Parkell plenty of choices as to how the exhibit can look and where it could be located on the showroom floor.

Gilbert’s inventive approaches to creating a custom exhibit that was unique, versatile and functionally accommodating were extremely successful. Parkell expressed total satisfaction in their new exhibit and emphasized a particular fondness for the showcase design, which they felt was both attractive and practical. Parkell was thrilled to have booth reconfiguration options, and was already planning future exhibiting. Parkell representatives also conveyed that during their new exhibit’s introductory appearance at Chicago Dental Society, they obtained a number of new clients and used their exhibit to build the foundation for future lead-generation strategies.

Posted in Recent Posts